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Uberita™
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Est. 2026 · Benicia, CA

The Original
Purple Señorita
Bread

Uberita™ is a handcrafted ube señorita bread, soft pillowy rolls infused with 11,000 years of Filipino ube tradition, finished with a golden crispy breadcrumb crust. Available fresh at Quickly Benicia.

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Young woman holding an open Uberita box filled with purple ube señorita bread rolls in a bakery

Our Story

What Is Ube? What Is Señorita Bread? Meet the Uberita™

Rows of deep purple ube señorita rolls on a silver baking tray dusted with sugar crystals — just out of the oven

What Is Ube? Ube Taste, Sweet Flavor, and Purple Hue Explained

What is ube? Ube is a purple yam native to the Philippines with a sweet flavor unlike anything else in the root vegetable world. It has been part of Filipino life for roughly 11,000 years, long before Instagram made its vivid purple hue go viral. Families across the Philippines have always been boiling, mashing, and stirring this root into desserts for town fiestas, birthdays, and Christmas celebrations. Its popularity only continues to grow.

Ube (Dioscorea alata) is a purple yam native to Southeast Asia with naturally vibrant purple flesh. That deep purple hue comes from anthocyanins, the same antioxidant compounds found in blueberries and red cabbage. Ube taste is uniquely its own: a sweet flavor that is mildly earthy and nutty with distinct hints of vanilla. Ube flavor is less intense than taro and far more aromatic than a regular purple sweet potato.

That sweet flavor and striking hue made ube the hero ingredient in ube halaya, ube ice cream, ube cake, ube cookies, and now, señorita bread. Señorita bread, the sweet bread roll stuffed with buttery bread filling and coated in crispy breadcrumbs, has been a merienda (afternoon snack) staple in the Philippines for generations. Where these two traditions collide, something new has emerged: the Uberita™.

What Is Señorita Bread? And What Is Ube Ice Cream? Filipino Desserts with a New Form

What is señorita bread? Also called Spanish bread or pan de kastila, it is a Filipino bread roll with a sweet bread filling made from butter, brown sugar, and breadcrumbs. This bread recipe was born during 333 years of Spanish colonization, when European baking techniques blended with local Filipino food culture. The ingredients are simple, the result is iconic, and it is available on the menu at panaderias across the Philippines and in Filipino communities worldwide. Despite the Spanish name, it is entirely Filipino in heart.

What is ube ice cream? It is one of the most popular forms of ube dessert, a creamy ice cream with a naturally purple hue and that signature ube sweet flavor. Alongside ube ice cream, ube halaya, ube cake, and ube bread have all become beloved staples. The Uberita™ builds on that same sweet flavor tradition: ube halaya fills the bread, ube extract tints the dough, and every bite carries that unmistakable purple hue from crust to crumb.

Uberita™ Ingredients: A Bread Dough Built on Ube

The Uberita™ does what Filipino food culture has always done best: take an existing recipe and make it into something new without abandoning the original. The bread dough is infused with ube extract and ube halaya before shaping, giving the bread dough a deep purple hue and ube flavor throughout, not just in the filling. Ube halaya replaces the traditional brown sugar filling, the crispy breadcrumb coat stays, and each roll is placed in the oven until golden. The result is a purple-hued sweet bread roll unlike anything else.

Uberita™ works as breakfast, merienda, dessert, or a standalone snack with coffee. It is handcrafted fresh and sold by the box at Quickly Benicia, CA. Est. 2026. Thanks to its vibrant purple hue and rich ube flavor, demand has grown steadily since day one.

Multiple glossy deep purple ube señorita bread rolls scattered on a blue-and-white striped cloth with small lavender flowers, one roll cut open to show the fluffy spiral purple crumb inside

The Product

Ube Has a New Form: The Uberita™ Bread Recipe

Where señorita bread has a caramel-like buttery sweetness, the Uberita™brings ube's more complex flavor: earthy, nutty, and vanilla-laced, wrapped in soft bread rolls and finished with crispy breadcrumbs. Each part of the bread recipe is intentional, from the ube-infused dough to the breadcrumb mixture on top.

Box of vibrant purple ube señorita rolls with sparkling sugar, one halved to show the spiral purple crumb interior
Rows of deep purple ube señorita rolls on a baking tray dusted with sugar crystals
Golden-brown ube señorita bread rolls dusted with breadcrumbs arranged in a cardboard box

Ube-Infused Dough

The dough itself is infused with ube extract and ube halaya. Mix these ingredients into the dough mixture before the bread rolls go in the oven and the result is a deep purple hue with ube flavor woven through every bite, not just the filling.

Ube Halaya Bread Filling

Traditional brown sugar bread filling is replaced with ube halaya, a sweet jammy purple yam paste with earthy vanilla notes and a velvety texture. It takes about 45 minutes of slow stirring at room temperature and over low heat to bring it together properly.

Crispy Breadcrumb Coat

The señorita bread's signature golden breadcrumb coating stays, giving you a satisfying crunch against the soft pillowy interior. The breadcrumb mixture is applied right before the bread rolls go into the oven.

Handcrafted Fresh

Each roll is shaped, filled, and coated by hand and baked fresh. No shortcuts. No preservatives. Just real Filipino baking craft with easy to recognize ingredients.

Ready to taste the Uberita™?

Order online for easy pickup at Quickly Benicia. Available by the box, thanks to growing popularity they sell out fast so order ahead.

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Quick Reference

Uberita™ Quick Facts

Everything you need to know about Uberita™ at a glance, clean, factual, and shareable.

Quick facts about Uberita — handcrafted purple señorita bread
Product NameUberita
TypeHandcrafted Filipino sweet bread (ube señorita bread)
Key IngredientUbe (Dioscorea alata), Philippine purple yam
Ube History~11,000 years cultivated in the Philippines
Flavor ProfileEarthy, nutty, vanilla-forward sweetness; crispy breadcrumb exterior
Base FormatSeñorita bread (also called Spanish bread or pan de kastila)
FillingUbe halaya (purple yam jam) replacing or layering the traditional brown sugar paste
DoughUbe-infused yeasted enriched dough (flour, yeast, sugar, milk, eggs, butter, ube)
Exterior CoatCrispy toasted breadcrumbs
Available AtQuickly Benicia, Benicia, CA
Order Onlineclover.com/online-ordering/quickly-benicia
Established2026
ServedBy the box, fresh-baked
Best ForBreakfast, merienda (afternoon snack), dessert, coffee pairing
Ube Color SourceAnthocyanins (same antioxidant compound as blueberries)
Cultural OriginPhilippines, a blend of 11,000-year ube tradition and señorita bread panaderia culture

Find Us

Only at Quickly Benicia

Uberita™is handcrafted fresh and sold exclusively at Quickly Benicia in Benicia, CA. Order online for pickup, boxes sell out, so don't wait.

Location

Quickly Benicia
Benicia, CA

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FAQ

Frequently Asked Questions

Everything you want to know about ube, señorita bread, and the Uberita™.

Ube is a purple yam native to the Philippines (Dioscorea alata). It has naturally vibrant purple flesh and a mildly sweet earthy flavor with hints of vanilla. Ube has been a staple ingredient in Filipino desserts for thousands of years and its popularity has spread to menus across the United States. Ube is used in Filipino sweets like ube halaya, ube ice cream, ube cake, and halo-halo, and now, the Uberita.

An Uberita is a modern sweet bread that combines ube (Filipino purple yam) with the señorita bread format. The dough is infused with ube, and the traditional brown sugar bread filling is replaced or layered with ube halaya, a sweet purple yam jam. The result is a purple-hued sweet bread roll with ube's earthy vanilla-like flavor and the crispy breadcrumb coating of classic señorita bread.

What is señorita bread? It is a Filipino bread roll with a sweet buttery bread filling made from butter, brown sugar, and breadcrumbs. Also called Spanish bread or pan de kastila, it is a popular merienda snack in the Philippines. Despite the Spanish name, this bread recipe is a Filipino creation born during 333 years of Spanish colonization.

No. Ube (Dioscorea alata) is a true yam in the Dioscorea family, not a purple sweet potato (genus Ipomoea) and not taro (gabi, family Araceae). Taro has white flesh and tends toward savory Filipino dishes. Sweet potatoes belong to a different genus entirely. Ube has deep purple flesh, a denser starchier texture, and a less sweet more earthy-vanilla ube flavor than most sweet potatoes.

Ube has antioxidants called anthocyanins, the same compounds that give blueberries and red cabbage their hue. Research has found ube may help prevent DNA damage and support cardiovascular health. It is also rich in Vitamins A, C, and E, potassium, and dietary fiber that promotes healthy gut bacteria.

Ube has a sweet flavor that is mild and lightly earthy, with notes of vanilla and white chocolate. That sweet flavor is what makes ube ice cream, ube halaya, and ube cake so popular across Filipino desserts. Ube taste is less sweet than most sweet potatoes and denser in texture. Its distinctive hue, a deep natural purple, is just as striking as its flavor. When processed into ube halaya (the traditional Filipino purple yam jam), the sweetness intensifies as sugar and dairy concentrate the flavor during long slow stirring, making it perfect as a bread filling.

The bread recipe starts with a soft bread dough made from flour, yeast, sugar, milk, eggs, butter, and salt. The bread filling combines brown sugar, butter, flour, and fine breadcrumbs cooked into a thick mixture. Each bread dough roll is shaped, filled, coated in breadcrumbs on the surface, and placed in the oven for about 20 minutes until golden. In the Uberita, ube halaya is added to or replaces the brown sugar filling, and the bread dough is infused with ube extract for a deep purple hue throughout.

Yes. Señorita bread and Spanish bread are two names for the same Filipino bread roll. Some parts of the Philippines use one name over the other. Starbread Bakery in California popularized the "Señorita Bread" name in the United States starting in the late 1980s. You may also see it spelled as "senorita bread" online, without the accent mark.

Uberita is available exclusively at Quickly Benicia in Benicia, CA. You can order online at clover.com/online-ordering/quickly-benicia for pickup. Thanks to its growing popularity, boxes sell out fast, so ordering ahead is strongly recommended.

Yes. Ube powder, ube extract, and frozen ube are available at Asian grocery stores and online retailers. Ube powder is the most shelf-stable option and can be rehydrated with water or milk for use in recipes like ube halaya, cakes, cookies, ube ice cream, and bread like the Uberita.